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BRAND HISTORY
The story of the brand begins in 2011 at a hype party in Moscow, hosting producer Pharrell Williams, actress Monica Bellucci and fashion designers Domenico Dolce and Stefano Gabbana.
INNA HONOR
Co-founder
"We've just come out with our Russian hats capsule collection and brought a few pieces to the party" - recalls Inna. - "The celebs fell in love with them and we gladly presented a couple of pieces to Pharrell, Monica, and Domenico."
REASONABLE CONSUMPTION
Our Apparel stays in the wardrobe for a long time - and this is also a feasible contribution to the environment and reasonable consumption.

We do not work for one season, both in terms of quality and design: things remain relevant for several seasons, such as sweatshirts and hoodies - the brand's iconic models.
Made in Russia: "quarantine" fashion
2020
NOT JUST LABEL
2019
How budding designers conquered TSUM
2020
Russian it girls who became fashion designers
2020